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- Start the day with some inspiration, Read the new CDCD Now! http://ow.ly/6lvGP Customer Relationship Management Advice 08:00:10 AM September 06, 2011 from HootSuite
- The Guardian Newspaper is making an innovative in it's marketing campaign http://ow.ly/6lvSD Will it Succeed? #Marketing 03:00:42 PM September 05, 2011 from HootSuite
- A Very good summary of this weeks changes in the Social media world! http://ow.ly/6lvJu 12:00:18 PM September 05, 2011 from HootSuite
- Be sure to catch Tomorrow's CDCD here at 9:00AM http://ow.ly/6lvCD An in depth look into CRM systems.. 10:12:44 AM September 05, 2011 from HootSuite
- A very good article for those struggling to reach more consumers with their content: http://ow.ly/6irYs 03:00:28 PM September 01, 2011 from HootSuite
Your essential guide to business presenting and networking success through effective communication skills.
Controlling Nerves
Appearing confident and dealing with pre-stage nerves is critical to your performance. Breathing correctly helps you control your nerves.
Effective Networking
Networking is a vital part of business. There are guidelines to help you prepare better and make the best of your networking opportunities.
Powerful PowerPoint
The average corporate presentation lies somewhere between tedious and crushingly boring. Learn how to escape death by PowerPoint.
Four things you need to make your business successful (Issue 23, Vol 04)
There are four things you need to have in order to make a successful business – in fact, in order to make a success of your life. This are:
Taken as a group, these four form a necessary and sufficient condition for success. Let’s have a look at them in more detail:
Knowledge
There is no way around the fact that you have to know what you are doing. Even the most mundane tasks can be brought to life and be given an infusion of effectiveness if you understand more of the ‘back story’. For example, we all know how important it is to clean our teeth and all of us have at least some rudimentary knowledge as to why it’s important.
Skill
Following the example about, knowing why we need to keep our teeth clean, is not enough. We actually need to be taught the skill of how to best care for our teeth. It’s interesting to see how this develops over time too. When I was a little boy, we were taught to clean our teeth straight after breakfast. The latest advice I was given a month or so ago (when I last saw the dental hygienist) was that cleaning one’s teeth straight after breakfast is probably not the best idea, as the acid in fruit juice (commonly taken in the early morning) softens the enamel. The hygienist when on to say that the advice given now is to clean your teeth when you get up, or half and hour after breakfast. An interesting illustration of how new knowledge can update an existing skill.
Attitude
So far, so good. I understand why I need to keep my teeth clean and I’ve been taught how to keep them clean. This doesn’t mean that I’m actually going to clean my teeth though. I still have to want to keep my teeth clean – I need the motivation to put the skill into practice.
Behaviour
From time to time I’ve met very motivated people who still haven’t applied their skill. They might say that they’re motivated – and they genuinely believe themselves to be so – but the fact of the matter is that they don’t actually do want needs to be done. They don’t pick up their toothbrush and clean their teeth.
Nor do they don’t pick up the phone and call the prospect.
You get the picture.
Reflect a moment on this. Sit back and take a short break – make a mug of coffee or tea, or go for a walk in the garden. Score your knowledge, skill, attitude and behaviour each out of ten.
Now you know where to focus your effort.
This post was first published as one of Chris Davidson’s “Competitive Difference” emails. You can subscribe to Chris Davidson’s “Competitive Difference” (CDCD) Via the Active Presence website. You can also contact Active Presence Directly.